Facebook is now requiring publishers to submit identification and a mailing address in order to run advertisements deemed political in the United States through the social media outlet. Facebook and Instagram ads created May 7, 2018 or later will be stored in a public, searchable archive for up to seven years.
According to Lifesite, the database has already been used to uncover some alarming ads from Planned Parenthood. One ad features a picture of a condom on a banana, while another ad declares that “Sex is hot – bad sex ed is not.” Other ads in the series feature the recurring tagline, “Having sex? You deserve sex ed!” The analytical data for the ads reveals that the overwhelming majority of the people seeing them are girls, and that the ads are reaching children as young as age thirteen.
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