PacSun is a clothing and lifestyle brand marketed to teenagers based on coastal California culture. In the past, they've partnered with celebrities and popular brands to help market their products toward a younger age group.
Recently, PacSun partnered with Playboy. In October, the franchise released a line of clothing branded with the playboy bunny for young men and women. The pictures used in the campaign all show girls that look to be 14-16 years old wearing playboy clothing. In this partnership, PacSun is targeting young girls by marketing an explicitly sexualized brand at them. Parents should be aware of Playboy's involvement before allowing their teenagers to make any purchases from PacSun and talk to their teens about the ramifications of supporting Playboy in any way.