Good entertainment doesn't have to be dirty or suggestive. A recent press release published by Movieguide stated that sex does not sell when it comes to movies. An annual study on movies from the United States and Canada compared revenue generated by movies with and without sexual content. The result was that movies with more nudity and sexual content generated less revenue than those movies without. The study found that movies without sexual content generated about $3.85 billion in 2017 while movies with heavy sexual content only generated about $22 million.
See the full results from Movieguide here.