Since 1964 Sports Illustrated Swimsuit Issue has sexually objectified women for sport and profit.
The 2019 edition is scheduled to release next week. The magazine sends a message that women's bodies are for public consumption, and any retailer that displays and sells the magazine is condoning the toxic culture of entitlement to the female body.
These images are not designed to be empowering. Rather, they are designed to portray women as sexually desirable and available to the male customers purchasing this magazine. Women who have achieved remarkable athletic feats do not need to be the center of sexual objectification in order to promote "body positivity."
Your voice as a patron and consumer of major retailers can make a difference. If you see a magazine promoting sexual objectification in a checkout line at your local grocery store or convenient store, request to have it taken down. Explain why you feel the content is offensive and request to have it removed from the main checkout aisle.