Feeling good in your own skin has recently become transparent through consumers. How you may ask? Staggering results show that women are saying no to "sexy" and yes to more natural undergarments. Women are becoming more interested in the real branding of undergarments that shows true beauty and confidence rather than a staged and seemingly fake commercial. No one is buying the lie that perfect hair and looks is what it takes to feel genuine in your own skin. Victoria's Secret sexy has woman turning to real comfort and true beauty ads.